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ACI Trendmonitor


ACI - Automotive Consumer Insights

OVERVIEW:
(click on links in brackets to read individual sections)

[ Concept ]    [ Methodology ]    [ Advantages ]    [ 6 features ]    [ Trend pyramid ]    [ Your contact person ]

Concept

puls Marktforschung Nürnberg - ACI Trendmonitor Within its "ACI Trendmonitor" puls conducts interviews

  • monthly
  • all over Germany
  • with about 1.000 individuals (12.000 every year),
    that plan to buy a car or currently own one.
puls Marktforschung Nürnberg  The "ACI Trendmonitor" is the largest survey carried out on a continuous basis with car buyers and owners.

[
Overview ]

Methodology
puls Marktforschung Nürnberg - ACI Trendmonitor

Every day, thousands of car buyers use the Internet to inform themselves.

The most important and widely used sources of information are manufacturer-independent online markets for used and new cars.

Second-hand and new car buyers conveniently get a general overview of offers, prices, and dealers. They also search for comparative figures regarding the resale of their "old" cars.

The "ACI Trendmonitor" questions these people online.

For this purpose, puls co-operates with the largest online markets for new and used cars in Germany.

puls Marktforschung Nürnberg - ACI Trendmonitor   puls Marktforschung Nürnberg - ACI Trendmonitor   puls Marktforschung Nürnberg - ACI Trendmonitor   puls Marktforschung Nürnberg - ACI Trendmonitor   puls Marktforschung Nürnberg - ACI Trendmonitor

[
Overview ]

Advantages

Brand independence

  • Overview of the automotive market


  • Actual car buyers
  • High validity and practical relevance of the outcomes


  • Monthly update
  • Monthly surveys guarantee continuous navigation


  • Excellent synergies
  • E.g. identification of correlations between a car brand/segment and preferred insurance, garage, financial partner, etc.


  • [
    Overview ]

    6 Features
    1. The "ACI Trendmonitor" offers future-related market insights in addition to past studies (e.g. NCBS).

    2. The "ACI Trendmonitor" offers the opportunity to include customised and individual questions.

    3. The "ACI Trendmonitor" is brand independent. The results of your brand can always be compared to relevant competitors.

    4. Monthly surveys enable a contemporary identification of trends and tendencies. Thus a future representation of the derived market and brand developments is possible.

    5. Respondents are not confronted with an artificial and hypothetic situation; the survey deals with real-life situations. Resulting statements are therefore realistic and authentic.

    6. The large address pool of the "ACI Trendmonitor" enables additional and specific surveys.

    puls Marktforschung Nürnberg  The flexible structure of the "ACI Trendmonitor" offers unique opportunities.

    [
    Overview ]

    Trend pyramid

    The "ACI Trendmonitor" is useful to identify market trends and tendencies at an early stage.

    puls Marktforschung Nürnberg - Trendpyramide

    [
    Overview ]

    Your contact person

    puls Marktforschung Nürnberg - Autohaus Panel

    Dr. Konrad Weßner
    General Manager puls

    puls Marktforschung Nürnberg  Enquiries concerning the ACI Trendmonitor

    For further questions, please e-mail to pulsaci@puls-navigation.de
    or write to puls GmbH, Röthenbacher Straße 2, D-90571 Schwaig b. Nürnberg, Germany
    or call us at: +49 (0) 911 - 95 35 - 400.

    [
    Overview ]


    puls Marktforschung Nürnberg