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Autohaus >> Panel


puls Schlag

OVERVIEW:
(click on links in brackets to read individual sections)

[ Concept ]    [ Advantages ]    [ Facts ]    [ Methodology ]    [ Services ]    [ Partners ]    [ Your contact person ]

Concept

The Autohaus >> Panel  is the only Online Panel in Germany involving decision makers of car dealers and workshops. Under the heading of "express yourself - take influence", participants help us with their knowledge and practical experience to gain important information on the automotive industry and to identify trends.

[
Overview ]

Advantages

Up-to-date information/ flexibility

  • Fast answers - high response rates


  • Brand independence
  • Hassle-free screening of desired samples


  • Data quality
  • High data validity (continuous database updates)


  • Sample
  • 77% of the participants are directors, owners, or executives


  • [
    Overview ]

    Facts
    • Current panel size: about 1300 participants

    • Over 20.000 addresses of decision makers within the German automobile industry (franchised and independent car dealers and workshops)

    • Over 1.500 addresses of decision makers within the Austrian automobile industry (franchised and independent car dealers and workshops)

    • Over 4.500 addresses of decision makers concerning commercial vehicles/transporters (franchised and independent car dealers and workshops)

    [
    Overview ]

    Methodology
    • A panel consists of a group of individuals always ready to answer questions involving varying topics.

    • The Autohaus >> Panel includes decision makers (owners/ business managers/ sales managers/ etc.) of car dealers and workshops.

    • Registration takes place in two steps. An Internet portal has been set up for this purpose.

    • Incentives: Points are allocated to participants of each survey ("panel miles"). Alternatively, participants are entered to win a prize.

    [
    Overview ]

    Services

    Trackings/ Brand reports

  • Online dealer monitoring with fixed and variable questions
  • Creation of individual panels for customers

  • AUTOHAUS "pulsSchlag" (brand-dependent)

    Ad Hoc
  • Surveys on specific topics (omnibus)

  • Complete projects ("Beginners", "Medium", "Expert") depending on the number of questions


  • Secondary
  • Brand reports (e.g. time series analysis)

  • Special analysis of existing questions of the "AUTOHAUS pulsSchlag"


  • [
    Overview ]

    Partners

    The Autohaus >> Panel is a collaborative project between...

    puls Marktforschung Nürnberg      puls Marktforschung Nürnberg      puls Marktforschung Nürnberg

    [
    Overview ]

    Your contact person

    puls Marktforschung Nürnberg - Autohaus Panel

    Niklas Haupt
    Senior Consultant

    puls Marktforschung Nürnberg  Enquiries concerning the Autohaus >> Panel

    For further questions, please e-mail to panel@puls-navigation.de
    or write to puls GmbH, Röthenbacher Straße 2, D-90571 Schwaig b. Nürnberg, Germany
    or call us at: +49 (0) 911 - 95 35 - 400.

    [
    Overview ]


    puls Marktforschung Nürnberg