Methods


	Marketing and sales strategies are individualised. Hence, using standard tools often is not beneficial. Because of that, we perceive market research to be a navigation process. Depending on the problem we use the following methods:

OVERVIEW:
(click on links in brackets to read individual sections)

[ Telephone interview ] [ Online survey ] [ Personal/written interview ] [ Field partners ]

Telephone interview

puls Marktforschung Nürnberg - Telefonisch

puls has its own call centre with over 150 experienced and continuously trained interviewers. Each of the 20 telephone terminals is equipped with sophisticated CATI-Software. National and international b2b and b2c studies are conducted from here. Interviews are carried out by German-speaking interviewers or native speakers from different European countries.

[ Overview ]

Online survey

Along with our customers, we develop innovative and informative online methods. Moreover, we use classical methods such as our usability tests and the puls Online Monitor for the optimisation of internet portals. puls collaborates with renowned providers of modern online research software.

[ Overview ]

Personal / Written interview

puls Marktforschung Nürnberg - Persönlich

Personal interviews are particularly useful to conduct different sorts of tests (e.g. campaigns, packaging, etc.). We collaborate with renowned German and international partners. For this reason, we are able to conduct international studies. Furthermore, puls has considerable experience designing and implementing interviews in written form. This method is very important for integrating questionnaires within magazines.

[ Overview ]

Field partners

puls Marktforschung Nürnberg - Feldpartner

We have cooperated with internationally recognised and experienced partners for many years. They support us in qualitative (e.g. group discussions, product tests, concept tests, etc.) and quantitative studies.

[ Overview ]