Business partners

Institut für Automobilwirtschaft (Prof. Dr. W. Diez)

The "Institut für Automobilwirtschaft" is a scientific institution at the University of Business and Environmental Studies in Nürtingen-Geislingen. It focuses on the automotive sector and conducts practical research on automotive sales, dealers, and production.

brand:trust

Success involves defined goals, beliefs, and a certain amount of experience.

Weissman & Cie.

Weissman & Cie., a family enterprise, specialises in consulting and training and has branches in Nuremberg, Munich, Frankfurt, Salzburg, and Zürich. It was founded in 1987 by Prof. Dr. Arnold Weissman, who holds the chair of Business Management at the University of Applied Sciences, Regensburg.

Weissman & Cie. has embraced the task of guiding family businesses - especially in strategic issues. The "System Weissman" (10 steps to success) is used for strategy improvement in more than 3000 companies. In Germany, Austria, Switzerland, and South Tyrol, the company works with own establishments to fulfil its business mission: to assure and expand the strategic success of family businesses.

Ideenhaus

Brand and company strategies take precise shape - with unique brand styles and strategic communication that everyone can be proud of. It is about rational and intuitive decisions. Brand attractiveness is improved through internationally recognised concepts, the reinforcement of a positive prejudice, or the final appearance. Our special task involves a quick tangible result of the ideas of our clients and their customers. When would you like to experience this?

University of Bamberg, Department of Marketing (Prof. Dr. F. Wimmer)

• Conceptional and methodical issues of market research
• Market surveys (incl. questionnaire design and analysis of results)
• Image analysis
• Sales concepts for (specialised) trade, vertical marketing
• Development of market- related and customer-oriented marketing concepts
• Marketing for innovations

• Satisfaction of specialised trade and its suppliers
• Consumer satisfaction and complaints
• Quality management for goods and services
• Satisfaction management and handling of complaints
• Marketing for elder consumers

• Image analysis for communities and regions as economic locations
• Location marketing
• City and retail development

• Environmental awareness and consumer behaviour
• Concepts for ecological products, packaging, services, PR