puls story
Dr. Konrad Weßner founded the puls GmbH in 1990. Ever since then, the central idea has been to support companies, brands, and people continuously through individual market research concepts. We were clear about two aspects from the start:
- The outcome of actions or strategies determines the value of market research.
- Market research is "people's business": Dialogue quality (contents and emotion) determines the value of our services.
Two principles for future success of puls are derived from this attitude:
- If market research is about solving individual problems or ensuring strategies, it is indispensable to understand a company's individual problems and opportunities. This has always been the starting point of our work.
- Humans are at the centre of successful concepts. This applies to our customers and to ourselves. Without the participants' passion, no company will be able to implement top performances.
According to this belief, puls has embarked on customer-related thinking and acting to fulfil its promises.
Moreover, our proximity to certain industries leads to the development of unique tools, e.g. in the automotive sector. The "Automotive Consumer Insights Monitor" (ACI-Monitor) was created to be the first representative trend monitor for German automobile buyers.
Through the introduction of innovative research tools, puls acquires top companies from different sectors as customers. They have one thing in common with puls: the desire to work out and implement better solutions.
Nowadays, it goes to show that the puls navigation process offers great potential. Effective market research thus leads to better knowledge, right decisions, and consistent actions.
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